best seo tools

Need help increasing organic traffic and conquering top rankings in search engine results? You’re not alone, as these are common challenges most website owners face.

In this roundup blog post, we’ll discuss 9 of my recommended SEO tools to help drive your online visibility and effectively dominate search engine rankings. Stay with us; there’s gold ahead!


SEO tools are special programs that help with website work. They find places on websites that need to be better.

This allows people and search engines to find the website easily. These tools can also keep track of how well your site is doing.

SEO tools are key in getting more visitors from search engines like Google and Bing. Good use of these tools leads to high ranks on result pages so that more people will click and visit your site.

How to Choose the Best SEO Tools

  • Look at your needs first. Are you a blog owner or an SEO expert?
  • Know your budget. There are free and paid tools out there. Choose what fits your pocket.
  • Go for SEO tools that track keywords well, like Semrush.
  • Need to check backlinks? Use Ahrefs or Moz Pro.
  • If you want site audits, go for Serpstat or SE Ranking.
  • SpyFu is excellent if you want to study your rivals’ keywords.
  • Check user reviews online before you pick a tool.
  • Be sure the tool can scale with you as traffic on your site grows over time.
  • Most importantly, choose an easy-to-use tool so SEO tasks won’t feel like work!

What Are The Best SEO Tools in 2024?

1) Semrush


Semrush is a comprehensive digital marketing and SEO toolset widely used by online marketers, SEO professionals, content creators, and website owners.

It offers a myriad of functionalities that provide insights into various aspects of website performance, competitive analysis, keyword research, content optimization, and more. 


Key Features

Pros & Cons

A comprehensive SEO platform covering all aspects of SEO Enables deep keyword research and competitor analysis.The platform can be overwhelming for beginners.
Offers tools for rank tracking.Cost can be on the higher side for small businesses or individuals.
Content analysis Provides valuable insights for improving organic traffic and dominating rankings.
A popular choice among SEO professionals and businesses.


  • Pro: $108.33 per month
  • Guru: $208.33 per month
  • Business: $416.66 per month

Try Semrush and see if it is the right tool for you. You can read more in my full Semrush review.

2) SE Ranking


SE Ranking is a comprehensive SEO software platform with various tools to help businesses and individuals optimize their websites, track rankings, analyze competitors, and implement a more compelling online marketing strategy. 


Key Features

Pros & Cons

Extensive keyword research capabilities. A limited number of websites and keywords in lower-priced plans.
Detailed competitor analysis.The learning curve associated with using the platform.
Ability to track and monitor rankings.


  • Individual: $44 per month
  • Team: $87.20 per month
  • Agency: $191.20 per month

3) Growthbar


Growthbar is an SEO tool that provides analysis and insights to optimize website search engine performance. Growthbar helps your business and website improve its SEO strategies and increase organic site traffic. 


Key Features

Pros & Cons

Easy-to-use interface that is user-friendlyDoes not provide in-depth data compared to other tools
Provides accurate data for keyword research and backlink analysisIt may require additional tools for advanced functionalities
Offers valuable insights to improve search engine performance


  • Standard: $29 per month
  • Pro: $79 per month
  • Agency: $129 per month

4) Serpstat


Serpstat is an all-in-one SEO platform offering various tools and features. It’s designed for SEO professionals, digital marketers, content creators, and businesses seeking to enhance their search engine rankings. 

Key Features


Key Features

Pros & Cons

Competitive Edge: Serpstat is utilized by leading marketing teams, giving users an edge in SEO.Learning Curve: Some users report that the platform can initially be challenging to navigate. Data Accuracy: While generally reliable, some users have reported minor discrepancies in data.
Comprehensive Suite: It provides an all-in-one SEO platform with keyword research, competitor analysis, and site auditing.Data Accuracy: While generally reliable, some users have reported minor discrepancies in data.
Customer Support: Users commend their responsive and helpful customer service.


  • Individual: $50 per month
  • Team: $100 per month
  • Agency: $410 per month

5) Mangools


Mangools provides resources to enhance your online visibility, conduct keyword research, monitor backlinks, and analyze competitors.

The suite is known for its user-friendly interface and is popular among beginners and experienced SEO professionals.


Key Features

  • KWFinder: This is Mangools’ flagship keyword research tool. It helps you in finding long-tail keywords with low competition. The tool provides insights into keyword difficulty, search volume, trend graphs, and other relevant metrics.
  • SERPChecker: This tool gives insights into the Search Engine Results Pages (SERPs) for specific keywords. It provides data on a domain’s authority, its backlink profile, and other key metrics to help assess the competition and identify potential opportunities for ranking improvements.
  • SERPWatcher: A rank-tracking tool, SERPWatcher allows you to monitor keyword rankings for your website over time. It provides a user-friendly dashboard that displays changes in rankings, with options to track results across different devices and locations.
  • LinkMiner: As the name suggests, LinkMiner is focused on backlinks. It helps you analyze a website’s backlink profile, pinpointing strong and potentially toxic links. The tool provides data on a link’s authority, social metrics, and other quality and potential value indicators.
  • SiteProfiler: This is Mangools’ website analysis tool. SiteProfiler provides an overview of a domain’s authority, backlink profile, top content, and key competitors. It also offers insights into the site’s audience demographics and other pertinent metrics.

Pros & Cons

Offers a comprehensive range of SEO tools, including KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.The basic plan has limitations regarding the number of keywords tracked and pages crawled.
KWFinder helps to find long-tail keywords with low SEO difficulty and high search volume.Advanced SEO features may have a steep learning curve for beginners.
SERPWatcher tracks keyword rankings and provides insights into changes and trends.Customer support might not be as responsive or comprehensive as other SEO tools.
LinkMiner analyzes the quality and quantity of backlinks.
SiteProfiler gives an overview of the website’s SEO metrics.


  • Entry: $19.90 per month
  • Basic: $29.90 per month
  • Premium: $44.90 per month
  • Agency: $90.90 per month

6) Ahrefs


Ahrefs is a powerful SEO tool suite popular among marketers, SEO professionals, and website owners for enhancing online visibility, monitoring competition, and developing effective strategies.


Key Features

  • Site Explorer: This tool provides an in-depth look at any website or URL’s backlink profile and organic search traffic. You can analyze which sites link to your website, the quality of those links, and the keywords driving traffic.
  • Keywords Explorer: A robust keyword research tool, Keywords Explorer gives insights into keyword difficulty, search volume, and traffic potential and offers keyword suggestions based on phrases, questions, and other criteria.
  • Content Explorer: This feature allows you to discover popular content in your niche based on backlinks, organic traffic, and social shares.
  • Rank Tracker: With this tool, you can monitor your website’s search rankings over time for specific keywords, compare them to competitors, and get a breakdown of their SEO performance.
  • Site Audit: Ahrefs’ Site Audit tool crawls websites to identify SEO issues and provides actionable recommendations to improve on-page and technical SEO.
  • Domain Comparison: You can compare multiple domains side by side in terms of backlink data, domain rating, and other key metrics.
  • Batch Analysis: You can simultaneously analyze numerous URLs or domains for quick comparisons.
  • Link Intersect: This feature helps you discover which sites link to your competitors but not to you, offering potential backlink opportunities.
  • Ahrefs Academy: Beyond the tools, Ahrefs offers educational resources, including courses and tutorials, to help you make the most of the platform and improve your SEO skills.

Pros & Cons

Comprehensive backlink analysis to understand better your site’s link profile. It can be overwhelming for beginners with its wide range of features.
Provides detailed data on a website’s organic search traffic.Some users find the interface not as user-friendly as other SEO tools.
Ability to track website’s rankings on SERPs.Support is said to be not as efficient as some users would like.
Content explorer feature to find popular content within a niche.
Keyword Explorer tool providing keyword suggestions and search volume data.


  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Enterprise: $999 per month 

7) Moz Pro


Moz Pro is an integrated suite of SEO tools developed by Moz, a well-respected company in the SEO community.

The platform is designed to assist digital marketers, SEO professionals, and businesses enhance their online visibility.


Key Features

  • Keyword Explorer: A keyword research tool that suggests keywords and provides search volume, difficulty, and competitive analysis.
  • Link Explorer: This tool offers insights into a site’s backlink profile. You can analyze your website’s backlinks to determine their quality and identify any potentially harmful links that may negatively impact your search rankings.
  • Rank Tracker: You can monitor their website’s search rankings over time for specific keywords, get insights into ranking improvements or drops, and compare their performance to competitors.
  • On-Page Optimization: Moz Pro provides recommendations for optimizing individual web pages for targeted keywords, including factors like title tags, meta descriptions, content quality, and more.
  • Site Audit: This tool scans websites to identify various SEO issues, from missing meta descriptions and broken redirects to issues that could affect a site’s crawlability.
  • Custom Reports: You can create and schedule custom, branded reports that highlight website performance, including search traffic, keyword rankings, and more.
  • Local SEO Tools: Moz Pro includes tools designed for local businesses to manage online listings, reviews, and local-specific SEO tasks.
  • Campaigns: You can set up campaigns for your websites or those of competitors to track ranking, link building, and on-page optimization over time.

Pros & Cons

Comprehensive SEO suite including crawling, keyword research, and SEO campaign monitoringMight be overwhelming for beginners due to its extensive features
Moz Keyword Explorer presents in-depth insights into impactful links and pagesLack of detailed comparison with other SEO tools in terms of features or effectiveness
Recognized as one of the top 5 paid SEO tools


  • Standard: $79 per month
  • Medium: $143 per month
  • Large: $239 per month
  • Premium: $479 per month 

8) Surfer SEO


An on-page optimization tool that helps improve website organic search rankings for SEO professionals, content creators, and website owners.

It analyzes web pages that rank on Google and offers recommendations for optimizing content based on specific algorithms and data-driven factors. 


Key Features

  • SERP Analyzer: This tool breaks down the top-ranking pages for a particular keyword, providing insights into many factors such as backlinks, content structure, etc.
  • Content Editor: Surfer SEO’s Content Editor provides real-time SEO suggestions as you write or edit your content. It’s designed to help you create content that aligns with what’s currently ranking on Google for your target keywords.
  • Keyword Research: This tool provides data on search volume, keyword difficulty, and potential related keywords or questions.
  • SEO Audit: Surfer scans your website for SEO issues and offers actionable recommendations to improve overall performance and health.
  • Backlink Analysis: Analyze backlinks of your pages and identify potential toxic or harmful links that may affect your site’s rankings.
  • Competitive Analysis: Dive deep into what your competitors are doing right and find areas where you can outperform them.
  • Content Planner: This tool helps you map out your content strategy, providing insights into which topics or keywords to prioritize based on their potential impact.
  • True Density: One of Surfer’s signature features, True Density analyzes the keyword usage and relevance of top-ranking pages and then provides recommendations on which terms to use, how often, and where they should appear in your content.
  • NLP Analysis: Surfer SEO incorporates Google’s Natural Language Processing (NLP) to provide insights into entities (people, places, things) associated with your target keywords.

Pros & Cons

SurferSEO has many strengths and weaknesses you need to consider in your decision. It also offers various pricing plans to suit different budgets and needs. Here’s a brief look:

SurferSEO offers a set of robust on-page optimization features, helping in creating SEO-optimized content.One downside of SurferSEO is that it might be complex for beginners in SEO due to its advanced features.
The tool’s ability to analyze competitors’ keywords can greatly enhance your site’s search engine rankings.There could be additional costs for accessing some premium SEO features and tools.


  • Essential: $69  per month
  • Advanced: $149 per month
  • Max: $249 per month
  • Enterprise: Custom

9) SpyFu


SpyFu is a digital marketing and keyword research tool focusing on competitor analysis.

By entering a domain name into SpyFu, you can get insights into which keywords a competitor ranks for in search results, their pay-per-click (PPC) ad campaigns, and other valuable SEO and SEM data. 


Key Features

  • Competitor Keyword Research: SpyFu provides details about the organic and paid keywords a domain ranks for, allowing you to see where their competitors are succeeding.
  • Ad Campaign Analysis: You can view competitors’ specific ad copy and ad history. This is especially useful to see your competitors’ ad strategies over time.
  • Backlink Analysis: SpyFu also offers a backlink checker tool. You can see which websites are linking to your competitors, potentially uncovering opportunities for your backlink outreach.
  • Keyword Rank Tracking: You can monitor your keyword rankings over time and compare them to competitors.
  • SEO & PPC Reports: SpyFu offers detailed SEO and PPC reports that can provide actionable insights for your strategy.
  • Keyword Grouping: The platform helps categorize keywords into groups, making it easier to strategize content or ad campaigns.
  • Historical Data: One distinguishing feature of SpyFu is its extensive historical data, which allows you to see years of data for SEO and PPC campaigns of a domain.
  • Domain Comparisons: You can compare multiple domains side by side to understand how they compete regarding keyword coverage, ad spending, and more.
  • Export Data: The tool allows you to export data, making creating presentations or detailed reports easier.

Pros & Cons

Comprehensive SEO marketing features include keyword research, competitor analysis, and backlink building.Some users may find the various features overwhelming initially.
Detailed insights into competitor keywords, ad campaigns, and search ranking history.Depending on business size and needs, the pricing may be high for some users.
Ability to uncover profitable keywords, analyze backlinks, and track a website’s SEO performance over time.
User-friendly interface and easy-to-understand reports for both SEO professionals and marketers.


  • Basic: $16 per month
  • Professional: $36 per month
  • Team: $149 per month

Free SEO Tools vs. Paid SEO Tools

When choosing SEO tools, you need to decide between free tools and paid options offering more advanced features and capabilities.

The comparison of benefits and limitations between free, or free trial, and paid SEO tools gives a clear understanding of which one may fit your requirements and budget best.

The right decision heavily depends on the detail and analysis you need for your website’s SEO.

How SEO Tools Can Boost Organic Traffic

SEO tools can boost website traffic by providing valuable insights and data on keyword research, site audits, backlink analysis, competitor analysis, and more.

They help optimize website content and structure for search engines, improve rankings in SERPs, increase visibility to target audiences, and drive more qualified organic traffic to your website.

Dominating Rankings with SEO Software Tools

Using the right SEO tool available can give you a competitive edge and help you dominate search engine rankings by optimizing your website, analyzing competitor strategies, and improving overall visibility.

Leveraging SEO Tools for Higher Search Engine Rankings

  • Research keywords using SEO tools to target high-volume, low-competition keywords in your content.
  • Analyze your competitors’ websites using SEO tools to understand their strategies and find opportunities to outperform them.
  • Optimize your website’s on-page elements, such as meta tags and headings, using SEO tools to improve its visibility to search engines.
  • Monitor your website’s backlink profile using SEO tools to ensure a healthy link profile and avoid harmful or low-quality links.
  • Track your website’s rankings on search engine results pages (SERPs) using SEO tools to see how well you perform for your target keywords.
  • Regularly audit and analyze your website using SEO tools to identify any technical issues affecting its performance in search engines.
  • Use SEO reporting tools to track the progress of your SEO efforts, measure key metrics like organic traffic and conversions, and make data-driven decisions.


In conclusion, using the right SEO tools can significantly improve your website’s visibility and rankings on search engines.

By effectively leveraging these tools in your SEO strategy, you can dominate search engine rankings in 2024 and boost traffic to your website.

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